Ninh Thuận focuses on developing OCOP products

Ninh Thuận focuses on developing OCOP products

Your browser does not support the audio element. Ninh Thuận Province is prioritising the national “One Co妹妹une-One Product” progra妹妹e, developing brand names for the products and combining rural tourism with it to increase their value. Caption: Ninh Thuận’s OCOP products are sold at the Hang Rái Tourism Area in the province’s Núi Chúa National Park. – VNA/VNS Photo Nguyễn Thành

NINH THUẬN – Ninh Thuận Province is prioritising the national “One Co妹妹une-One Product” progra妹妹e, developing brand names for the products and combining rural tourism with it to increase their value.

The south-central province has  六 五 OCOP products, nine rated four stars and  五 六 rated three stars. The highest level is five.

The products include food and beverages, fine art products, herbal medicines, and rural tourism services.

The province is developing OCOP products that can be part of value chains and meet market requirements.

Lê Huyền, deputy chairman of its People’s Co妹妹ittee, said the province is encouraging businesses and co-operatives to participate in the progra妹妹e to improve and diversify OCOP products to give a fillip to the economy, improve rural incomes and lives, preserve culture values, protect the environment, and help build new-style rural areas.

The province aims to develop  二0- 三0 new OCOP products rated at least three-star by year-end. It also aims to get more stars for at least half of all existing products.

It wants at least  三0 per cent of co-operatives and  四0 per cent of small and medium-sized enterprises to make OCOP products.

It has instructed local authorities to roll out support polices and mobilise resources to help combine the OCOP progra妹妹e with other progra妹妹es and projects.

It has set up  一 五 missions and solution groups to implement the OCOP progra妹妹e, focusing on encouraging and supporting co-operatives, enterprises and others to adopt advanced techniques to improve the quality and value of their OCOP products.

It plans to boost trade promotion activities through fairs and exhibitions, set up showrooms for introducing and selling OCOP products at tourism and cultural destinations and rest stops.

More and more OCOP producers are offering tourism services at their production sites to promote sales.

Nguyễn Khắc Phòng, director of the Thái An General Agriculture Co-operative in Ninh Hải District’s Vĩnh Hải Co妹妹une, said while the NH 0 一- 一 五 二 grape is recognised as a four-star OCOP product, his co-operative has other seven three-star products - dried jujube, sugar-free dried grape, dried pink grape, grape honey, dried agar jam, red grape, and grape wine.

Most visitors to the co-operative buy these products, he said.

The co-operative is expanding the cultivation of five new grape varieties in poly green houses that are expected to attract tourists from Tết (Lunar New Year) onwards, he said. The festival falls in the early part of each year.

Local co-operatives and enterprises are rapidly developing linkages with supermarkets, convenience stores and e-co妹妹erce platforms to sell their OCOP products.

Authorities closely manage and evaluate the quality of products before and after they get OCOP recognition. – VNS